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Content Strategy: Sharing, Tagging and Community Tools

Last Updated: Dec 23, 2014 07:33AM PST

Well-written, relevant content is the key to a great site. LiveWhale helps your content flow.

Content strategy is (finally!) becoming popular in the higher education world. Most content management systems seem to be nothing more than an interface for your database of content. LiveWhale stores content in a database too— however, its focus is on empowering many users to craft and share content so that it flows to where it belongs, and doesn’t just stay stuck in a database.

LiveWhale is designed for higher ed communities, and specializes in the kind of communications that colleges and universities need to do on a daily basis.

Users and Groups

Content writers logging into LiveWhale see the full breadth of tools available for contribution. Whether users are writing news stories, creating events or updating static pages, each user belongs to a group, and each group is in charge of a small section of the site. This hierarchy puts subject-experts in charge of that subject’s content. The way it should be.

Suggest Content To Others

Suggesting content alerts users in other groups of your choosing that content your group has created may be something that is also relevant to them. For example, let’s say that someone in the Physics department wrote an article about how gravity and wind affects the trajectory of a shot put. With LiveWhale, the Physics department can suggest this story to Athletics (as it’s relevant to both). This will notify all users in the Athletics group to check out the story, and if they accept the suggestion, the story will appear on the Athletics pages too.

Removing the Friction of Workflows

LiveWhale does not have an editing or approval workflow for a reason. We believe that the best content comes from an environment of trust; users are more likely to create content that’s genuine, interesting, and relevant when there’s no gatekeeper to gothrough. LiveWhale logs every change and who made it, so a conversation can still be had if needed, but the people given the responsibility to publish to the live site almost always do so responsibly.

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